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CHAPTER 2
REVIEW OF LITERATURE
Virdi, Sandeep singh1 in his thesis “Malls & Hypermarkets: Perspectives of Contemporary Shopping” formulated the objectives of studying and analyzing the reasons on this account that this inconsistent growth of organized retail, especially the larger formats vis--vis shopping malls and hypermarkets, and its odd progression in India. This research has intended to focus on the theory and concept of professional and efficacious mall and hypermarket management. This study also tried to investigate the factors that can possibly lead to the extent of loyalty concept to include precedence for shopping mall and / or a hypermarket – deciding to which place to in an increasingly complex sell in small quantities mall globe and hence this study has tried to find out the shoppers’ retailing attitudes and port. in shopping malls and hypermarkets. Additionally, this study has in like manner attempted to investigate the competition posed ~ dint of. the ‘No Frills’ lifestyle stores and the hypermarkets like BigBazzar, Easy Say etc towards the shopping malls, and whether the preceding poses any threat to the modern. The appropriate statistical techniques like standard of dispersion & divergence, t-test, chisquare discriminative characteristic were used to analyse the facts. It is strongly recommended that in that place should be more cash counters in hypermarket. The managers of the hypermarkets should render certain that they offer good deals, bargaining & schemes because of all categories & classes of customers viewed like frequently as possible. According to Ritu Mehta, Narendra K. Sharma and Sanjeev Swami2 bear made an attempt on “A Review of Contemporary Retail Formats in Emerging India” to make identical segments of hypermarket shoppers based forward shopping motivation. This study profiles the identified segments without interrupti~ demographic characteristics and shopping outcomes, and compares the shopping motivation of hypermarket consumers with that of traditional store shoppers. This study involved a measure and estimate of 201 actual shoppers in a hypermarket and that of 117...
CHAPTER 2
REVIEW OF LITERATURE
Virdi, Sandeep singh1 in his composition “Malls & Hypermarkets: Perspectives of
Contemporary Shopping” formulated the objectives of studying and analyzing the reasons conducive to
this inconsistent growth of organized retail, especially the larger formats vis--vis shopping
malls and hypermarkets, and its uneven progression in India. This research has intended to
focus on the theory and concept of professional and potent mall and hypermarket
management. This study too tried to investigate the factors that can possibly lead to the
spreading of loyalty concept to include choice for shopping mall and / or a hypermarket –
deciding where to in an increasingly complex sell in small quantities mall globe and hence this scrutiny has
tried to find out the shoppers’ retailing attitudes and port. in shopping malls and
hypermarkets. Additionally, this study has furthermore attempted to investigate the competition posed
through the ‘No Frills’ lifestyle stores and the hypermarkets like BigBazzar, Easy Say etc towards
the shopping malls, and whether the former poses a single one threat to the latter. The appropriate
statistical techniques like share of dispersion & divergence, t-example, chisquare test were used
to analyse the premises. It is strongly recommended that there should be more cash counters in
hypermarket. The managers of the hypermarkets should ensure that they offer good deals,
bargaining & schemes against all categories & classes of customers at the same time that frequently as possible.
1 Virdi Sandeep Singh. “Malls & hypermarkets: Perspectives of Contemporary Shopping”
Published Ph.D. Thesis, Punjabi University, Patiala. India (2011).
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