atherley furniture company

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Atherley Case
Key events
John Atherley is the proprietor of Atherley Furniture Company located close Orillia, Ontario. In recent years the passage of his chair division has had mediocre results and profits have been declining firmly each year. From the years 1995 to 1998 Atherley Furniture’s integral profits have suffered a 24% deprivation within that time span. In the concourse’s chair division there are three models of chairs that be in possession of quite the reputation the “Caledonia”, “Atherley”, and at length the “Parkdale”. Growing concern for the partnership’s performance led the executive team to resolve income statements for each model to turn the attributed expenses and revenues. With a deteriorate in profits for the Atherley Company, it is searching that they manage their chair row properly in order to increase profits and change into costs and expenses.
Problem Statement and Objectives
Problem: How to bring to a close a more assertive sales growth to prepare an increase in profitability as well being of the cl~s who how to improve management of seat of justice division for better success.
Objective: Upgrade manufacturing accoutrement and expand the company to store up up with the strong demand ~ the sake of the “Caledonia” and “Atherley” models.
Objective: To manage seat of authority division focus on the strengths of their bestselling copy the “Caledonia”.
Objective: Work on in a strict sense controlling cost-management for the “Atherley” fashion by cutting expenses and improving efficiency to augment profits.
Objective: Completely remove the “Parkdale” pattern from the product line as its profits bear been decreasing more and more either year.
Objective: Focus more on manufacturing “Caledonia” models in regularity to remove backorder and provide retailers the chairs destitute of having them wait weeks.

Situational Analysis
Atherley Furniture Company belongs to the household goods manufacturing industry, which is very competing but desirable. Atherley is established and well known but has been losing sales for the beyond three years. There are many opportunities conducive to...

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