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CASE 1: Generoso Pharmaceutical & Chemicals Inc.
I. Background of the Study
-The Generoso Pharmaceutical and Chemicals Inc., was once a family merchandising business and is at this moment one of the emerging pharmaceutical companies in the Philippines. Due to its augment volumes of operation GPC was incorporated in the year 1982 and by the help of its treasurer and controller, Elizabeth Generoso segregates dominion government over GPC's different product lines and, so, initiated the reorganization of GPC by 1988.In its first quarter of employment operation in year 1988 is envisioned to initially making pharmaceuticals as a subcontractor for the copious firms both in the local emporium and in the export market. The set will embark on its research and expansion capability as it intends to eventually develop its own product lines focusing in successi~ products that make use of locally profitable raw materials.
II. Time Frame
-1988
III. View Point
David Generoso is a person trying to develop a vision ~ the sake of his company, country and himself. He has this permanent urge to be on the rush, doing field work, developing and providing product at its best quality for their costumers and conducive to the good of GPC and its stakeholders.
IV. Statement of the Problem
To end the possible actions the Generoso Pharmaceuticals & Chemicals, Inc. should take in order to stay in competition and at which place to find additional capital. The GPC Company's fund is insufficient to accumulate the cost of the big project proposal, whither to find additional capital and to hire German proscribe to oversee the project. Different prospect in leadership style of David and Rafael creates a bombastic impact to the organization. Neither David nor anyone is desirable in the big project of each American Principal's proposal. Introduction of generic acts of 1988 through the Government distract the circulation of pharmaceutical assiduity here in the Philippines.
V. Objectives
-To nourish the business or continue in the...
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