Goodyear

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Goodyear
Company
Goodyear
Slogan
On the Wings of Goodyear; We lay open, you explore; More driven; Get There
USP
An international brand of high repute with based on competition edge fueled by innovation and more elevated product quality.
STP
Segment
Automobile industries
Target Group
Racing cars, ponderous duty vehicles, passenger cars, bikes, pertaining equipment-like forklifts, bulldozers, cranes etc.
Positioning
Excellent outcome quality maintained over decades with continuous improvement.
SWOT Analysis
Strength
1. With the turnover of more than $22 billion they are one of the world’s leading tyre makers with none.1 position in North America & Latin America and help position in Europe.
2. It has a Global Footprint through operations at 54 sites spread throughout 22 countries.
3. Innovation centers at Ohio and Luxemberg furnish them with competitive edge in technology.
4. Excellent prudent conduct team with over 70,000 employees globally
5. Company has established firm brand identity and customer loyalty.
6. Most successful tire supplier in Formula 1.
Weakness
1. Penetration direct in Asian emerging economies is in a ~ degree
2. Intense competition in the tyre effort; labors makes market share constant
3. Studies impart it company produces high amount of airpollution
Opportunity
1. Emerging markets necessarily to be capitalized on.
2. Tie-ups with Automobile manufacturing giants may go a a ~ time way.
3.Innovative and catchy advertising campaigns
Threats
1. Volatility in sensitive material prices.
2. Low priced substitutes
3. Stiff emulation both from national and international companies.
4. Government Policies w.r.t commodity ~ed duties, import duties, tax levied steady automobile industries and economic condition of race as it determines the sale of automobiles.
5. Introduction of other felicity facilities like metro, monorails and topical trains keeping pollution hazards caused ~ dint of. combustion of automobile fuels.
6. Fluctuations in bandy rates
Competition
Competitors
1. Yokohama Tyres...

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