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Table of Contents
I. Introduction --------------------------------------------------------------------- pg. 2
II. Research Design --------------------------------------------------------------- pg. 3
III. The Coke Side of Life -------------------------------------------------------- pg. 3 - 9
a. Symbolism of Colors ----- pg. 4 - 7
b. Contrast --------------------- pg. 7 - 8
c. Proximity -------------------- pg. 8
d. Alignment ------------------- pg. 8 - 9
e. Limited Recognition ------ pg. 9
IV. Conclusion --------------------------------------------------------------------- pg. 9 - 11
V. Work Cited --------------------------------------------------------------------- pg. 12
VI. Appendix ---------------------------------------------------------------------- pg. 13
VII. Interview #1 -------------------------------------------------------------------- pg. 14 - 15
VIII. Interview #2 -------------------------------------------------------------------- pg. 16 – 17
IX. Interview #3 -------------------------------------------------------------------- pg. 18 – 19
Introduction
The psychology of complexion as it relates to persuasion is common of the most interesting and principally controversial aspects of marketing. Using the becoming colors to promote a business for the time of a marketing and advertising campaign is extremely momentous. In fact, researchers have found that up to 90% of seizure judgments made about products can have ~ing based on color alone. (Ciotti) This is for a color can represent many divergent energies, emotions, and feelings. Therefore, the ensign you use can send either a definite or negative subconscious message to the customer, creating a good or bad perception of your business or your outcome. For example, the color green represents recreation and growth. Businesses that are promoting ~y excitement-filled event such as zip-lining or amusement parks, the redness green would not be wise to exercise within their advertisements. However, for...
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