consumer behavior

Write me attempt

Theory
Diffusion Process: The process ~ means of which the acceptance of an radically new measure is spread by communication to members of a brotherhood system over a period of time.
A. The Innovation: Discontinuous fruits where the consumer have never conversion to an act the mobile apps for car park booking office.
Why Park Mate can be easily accepted by the consumer.
The five product characteristics:
1.Relatively vantageground: instead of traditional booking system, consumer be able to be more easily to find a mansion to park the car. Save Time and Money. Voice Control makes it good when driving a car.
2. Compatibility: Consumers be favored with a need to book car park in suitable way. No need to drive on all sides different shopping-malls.

3. Complexity: Our apps without pain to use. Like Google map. Also the extra voice control function is customer-orientation design.

4. Trialability: Free downloading put ~ Android and ITunes.

5. Observability: User can gain the benefit at the exercise of first time.

B. The Channel of Communication: Two ways
1 .Marketers to consumers through using marketing events and advertising placement forward bus, Facebook, magazine of car...etc
2. Consumer to Consumer: word of mouth and the download cost in Android and ITunes.

C. The Social System: Hong Kong is a novel society and tends to accept newly come things easier. They are used to conversion to an act mobile apps in daily life.

D. Time: Short

Levels of Consumer Decision Making
The Levels of Consumer Decision Making changed from Extensive Problem Solving to Routinized Problem Solving whenever the driver use our apps on this account that car park booking at peak termination.

Activate need recognition
Our advertising is aimed at activating the privation of fast car parking searching what one. help the driver save time. Nowadays, verdict car parking is one of the principally time-consuming problems among the car drivers at summit period.

Societal Marketing Concept / Green Marketing
Park Mate is an eco-friendly service where we avoid the driver to find a function quickly. Also, it will...

Essay after this