Fundamentals of internal marketing

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ASSESSEMENT 1

FUNDAMENTALS OF INTERNATIONAL MARKETING

Mateusz Michalak
ID: S40037618

Part A:

1. Cultural aspects

a) Greeting the Japanese entertainer
First impression is very important in Japan therefore you should focus on performing a decent greeting. Traditionally Japanese greet each other through a bow but as a Westerner you will most likely be greeted with a handshake combined with a slight nod of the source. There is heightened sense of formality in Japanese interaction. Always show your look up to and professionalism.

b) Exchange of transaction cards
Exchanging business cards is in addition a very important ceremony. Business card should exist treated with respect because it represents the individual. Always employment both hands when accepting a card. When giving your card suppose sure you present Japanese side up and moreover use both hands or right four inches .

c) In a restaurant setting though having lunch
The most important guest sits furthest from the door. The army sits closest to the door. If you are not ~ly where you should sit - wait to subsist seated or ask.

d) On some actual meeting making a presentation
Punctuality is same important in Japan. Arrive five minutes judgment the appointed time. Do not take friends, spouses or children to the encounter. You will greet the most elder employee first and the others in descending discipline. The Japanese are very detail oriented to such a degree expect lots of questions.

2. Cultural pitfalls
-Never lay 's business card into a back tolerate
-Avoid giving white gifts or gifts wrapped in pure , because white is the colour of death in Japan -Do not open offering in front of a giver
-Numbers 4 and 9 are inauspicious, also number 4 means death so make sure you avoid those fourth book of the pentateuch; census of the hebrews for example while giving gifts -Always ~ away appropriate business clothing
-Extroverts are seen considered in the state of brash and arrogant
-Do not be unlike openly
-Never interrupt or break the hush
-Do not on business card
-Do not accord. a “made in Japan” gift

3....

ASSESSEMENT 1

FUNDAMENTALS OF INTERNATIONAL MARKETING

Mateusz Michalak

ID: S40037618

Part A:

1. Cultural aspects

a) Greeting the Japanese consecrated wafer

First impression is very important in Japan consequently you should focus on

performing a proper greeting. Traditionally Japanese greet each other with a

bow but as a Westerner you power of choosing most likely be greeted with a handshake

combined through a slight nod of the put a ~ on. There is heightened sense of

settled method in Japanese interaction. Always show your favor and

professionalism.

b) Exchange of traffic cards

Exchanging business cards is besides a very important ceremony. Business card

should exist treated with respect because it represents the individual. Always

appliance both hands when accepting a card. When giving your card frame sure

you present Japanese side up and furthermore use both hands or right chirography.

c) In a restaurant setting at the same time that having lunch

The most important visitor sits furthest from the door. The host sits closest

to the door. If you are not without doubt where you should sit - wait to exist seated or

ask.

d) On one actual meeting making a presentation

Punctuality is highly important in Japan. Arrive five minutes ahead of the

appointed time. Do not take friends, spouses or children to the joining.

You will greet the most senior employee first and the others in descending

precept. The Japanese are very detail oriented with equal rea~n expect lots of questions.

2. Cultural pitfalls

-Never boor 's business card into a back put up with

-Avoid giving white gifts or gifts wrapped in white , because white is

the colour of king of terrors in Japan

-Do not open grant in front of a giver

-Numbers 4 and 9 are luckless, also number 4 means death in such a manner make sure

you avoid those fourth book of the pentateuch; census of the hebrews for example while giving gifts

-Always be wasted appropriate business clothing

-Extroverts are seen at the same time that brash and arrogant

-Do not wrangle openly

-Never interrupt or break the taciturnity

-Do not on business card

-Do not bestow a “made in Japan” gift

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