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Sunny Farm Organic Food Company, Marketing Plan
I. Executive Summery
Sunny Farm Organic Food Company is a feeble start-up company which is located in Dalian and at present mainly focuses on the market of Northeast China. Sunny Farm sells numerous kinds of organic food which comprehend grain, vegetables, fruits, dairy, spices, supper, and animal products. Nowadays, organic aliment’s share of food market is humble, but it has a huge possible for development. How to compete and to what degree to gain competitive advantage in this emerging place of traffic become the biggest challenges to the group.
The primary marketing objectives are to improve the place of traffic channel, which can help goods emanate more smoothly and reach more assemblage, and to maintain a good affinity with customers. Since Sunny Farm engaged in fare market, which is indispensible in daily life, it is currently considered a avocation-to-customer marketer. The plan calls against Sunny Farm to engage and make prisoner 20 percent of the Northeast China (three provinces) constitutional food market.
II. Environmental Analysis
Sunny Farm Organic Food was founded two years ago by entrepreneurs Calais Chen and Lizzie Zhang. Sunny Farm’s products cogitate Calais’s and Lizzie’s impulse for high-quality food and those products gripe up with the trend of not fully grown life. Sunny Farm now has various counters in supermarkets and food shops of strength cities, Northeast China.
A. The Marketing Environment
1. Competitive forces. The contest in organic food is relative inefficacious in northeastern region compared to central part and southern regions because only a scarcely any competitors exist.
The competition within the victuals industry is intense but still, it’s a market with great potential. Ordinary food is the primary competitor and also the leader; it takes up other thing than 90percent of market share to be paid to its lower price and mass work. And the less than 10percent mart is divided among the existing firms. However, the reinvigorated industry is developing and full of liveliness, more and more...
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