McDonalds

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Case 1-2: “McDonald’s Expands Globally While Adjusting Its Local Recipe”
Discussion Questions:
1) McDonalds has a joined global marketing strategy that combines Globalization and the efficacy to act local. Globalization refers to developing a marketing tactics as if the world is a single entity and to sell the same product with same promotion, same packaging every one of over the world regardless of geographic, demographic, civil, social and cultural differences. McDonald’s global marketing tactics refers globalization in many terms however also takes into consideration local tastes and expectancies, and creates appraise with its capability to act limited when required; this strategy is called glocalization.

The gang has a high level of standardization which creates effectivenes in production that decreases the cost and time of service. The packaging, the inmost part menu, logo, brandname, distribution strategy, positioning of the circle, main idea of the advertisements, design of the stores, business model, taste of the forage, desing of the kitchens and operating conditions of the workers are identical everywhere in the world. As a generalship the company keeps all these operations standardized in community to remain profitable and global. However in that place are cases where standardization becomes each obstacle and McDonalds needs to become adjustments in order to enter the local market and expand its market have a portion. In these cases, considering local preferences; crops localization is done, some local tastes could have ~ing added to the menus (although its menus vary from country to country its essence product offering is consistent on a global basis), as a marketing localization the set can combine local expectations with essential part values of American McDonalds and get to the target demographic.

McDonals is a holy example of : “Think global and act local”.

Although it is highly standardized, the truth that 70% of its stores are franchises, and 80 to 90% of its suppliers are local businesses...

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