Marketing

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Chapter 10
No.2 Internal and foreign factors affecting a firm’s pricing
Internal: -Company’s overall marketing military science.
-Objectives
-Marketing mix
-Organizational consideration
External: -creation of the market
-demand
-environmental regard such as the economy, reseller’s indigence or government action.
The importance in pricing is to proposal a good value for the estimation charged.
Note: if the company has chosen its target market and positioning carefully the marketing amalgamate (4P*) including price is pretty vertical forward.
*price, product, promotion, and grade
No.3 New product pricing
Pricing strategies usually vary based on the life-cycle of it
Different strategies: premium pricing, dispensation pricing, good value or overcharging.
2 basic archetype for new product pricing: Skiming=turbulent price at first then lower cost
Penetration=Low price at first hereafter high
No.5 how company fit price based on consumer
-base their estimation on their consumer segment/situation
Ways to conform:
Discounts and allowances (different types of reduction)
Segmented pricing (Same product different price) ex: lower price online
Geographical pricing (Price based in successi~ region)
Psychological pricing
Promotional pricing (Sometimes tender a deal to become a failure to win leader)
International pricing (Same price that meets stipulations globally)

No.6 Changing/Responding Prices
Must contemplate customer and competitor’s reaction
Buyer’s reactions to worth change are influenced by the significance customers see in the price vary.
Responding=changing because of the rival candidate
1. Must understand competitor’s purview (duration/impact of change)
2. Preplan reactions to worth change/actions by competitor
3. Do whatsoever is necessary: lower price, improve trait, launch new product or just effect nothing and wait.

Chapter 11

No.2 Channels organic structure
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